xiv, 184 pages : 24 cm

"Across the world, the mass media strongly influences what the pictures of public affairs 'in our heads' are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour." "This new book will prove invaluable to students of media, communications and politics, as well as those interested in the role of mass media in shaping and directing public opinion."--Jacket

Includes bibliographical references (pages 150-178) and index

Influencing public opinion -- Reality and the news -- How agenda-setting works -- Why agenda-setting occurs -- The pictures in our heads -- Attribute agenda-setting and framing -- Shaping the media agenda -- Consequences of agenda-setting -- Mass communication and society

committed to retain 20160630

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